I Love JA
I Love JA

Got the chance to collaborate with the late Peter Dean from Afflicted Yard to create outdoor concepts for the popular I Love JA's North American brand campaigns. 

 

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I LOVE JA - Russell Shoot -11.09 - #7.jpg
  Fine Art Photographer, Russell Watson and I created indoor concepts centered on the beauty of honesty. 

Fine Art Photographer, Russell Watson and I created indoor concepts centered on the beauty of honesty. 

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Youngblood Cosmetics
Youngblood Cosmetics

I suggested doing a make-over campaign where both the make-up and hairstylist would guide the experience in an effort to entice women of color to try YOUNGBLOOD cosmetics.  

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Keith Lloyd Couture
Keith Lloyd Couture

The bespoke retailer wanted to expand their offering in a classic yet bold and controversial way, with the story of a woman and her life with two lovers. Photographer Adrian Ossington and I wanted to maintain the conservative air of the brand's audience with a twist.   

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Kyu Mélange: Caribe Estilo de Vida!
Kyu Mélange: Caribe Estilo de Vida!

The vibrancy of the summer's smiles, colors and appeal are the heart of the brand's campaign launch. It needed to be an unpretentiously modern Caribbean/Latin American love story. 

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I Love JA
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DSC_0221_edit.jpg
DSC_0164_edit.jpg
I LOVE JA - Russell Shoot -11.09 - #7.jpg
  Fine Art Photographer, Russell Watson and I created indoor concepts centered on the beauty of honesty. 
I Love JA 6.jpg
I LOVE JA - Russell Shoot -11.09 - #3.jpg
I LOVE JA - Russell Shoot -11.09 - #6.jpg
I Love JA 2.jpg
I Love JA 3.jpg
I Love JA 1.jpg
Youngblood Cosmetics
BEAUTE_BOOK_JPGS_300_DPI_Page_41.jpg
BEAUTE_BOOK_JPGS_300_DPI_Page_44.jpg
BEAUTE_BOOK_JPGS_300_DPI_Page_45.jpg
BEAUTE_BOOK_JPGS_300_DPI_Page_43.jpg
Keith Lloyd Couture
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Kyu Mélange: Caribe Estilo de Vida!
pairing_4 (1).jpg
pairing_1 (1).jpg
pairing_2.jpg
pairing_5 (1).jpg
I Love JA

Got the chance to collaborate with the late Peter Dean from Afflicted Yard to create outdoor concepts for the popular I Love JA's North American brand campaigns. 

 

Fine Art Photographer, Russell Watson and I created indoor concepts centered on the beauty of honesty. 

Youngblood Cosmetics

I suggested doing a make-over campaign where both the make-up and hairstylist would guide the experience in an effort to entice women of color to try YOUNGBLOOD cosmetics.  

Keith Lloyd Couture

The bespoke retailer wanted to expand their offering in a classic yet bold and controversial way, with the story of a woman and her life with two lovers. Photographer Adrian Ossington and I wanted to maintain the conservative air of the brand's audience with a twist.   

Kyu Mélange: Caribe Estilo de Vida!

The vibrancy of the summer's smiles, colors and appeal are the heart of the brand's campaign launch. It needed to be an unpretentiously modern Caribbean/Latin American love story. 

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