As the sole provider and creator of the content that feeds all marketing and mixed media channels for Jennifer Post Design Inc., JPI’s commission allowed me to explore how minimalism influences both contemporary and classic design.
In exploring how minimalism influences both contemporary and classic design, green lines are metal girders that connect, while animated transition boxes are construction blocks in motion.
I suggested we launch an ad campaign as a way of saying hello to all the luxury and high-end developers in NYC.
The campaign was a success! Not only did we start the conversation, but our turnkey efforts on a few of the spaces raised the value of the units from 54 to 69 million. The units sold immediately!
The brochure concept utilized graphical metal girders as green lines to keep a consistent rhythm throughout.
The Firm commissioned a newer more gold, black, and white feel for the updated website. I thought the idea was golden...